Privacy & Cookie Policy

Last updated: 4 August 2026

In plain English: Daniel Dore Coaching Ltd uses personal information to respond to enquiries, assess coaching applications, provide coaching and related services, process payments, send communications you have requested, operate this website and keep our systems secure. Because coaching applications may contain sensitive information about health, mental health, addiction, therapy, relationships or sex life, we apply additional safeguards and, where required, ask for your explicit consent.

We do not sell your personal information. We do not use information disclosed in a coaching application or coaching session for targeted advertising. You can unsubscribe from marketing at any time and you have the data protection rights explained below.

1. Who we are

Daniel Dore Coaching Ltd is the controller of the personal information covered by this policy. This means that we decide why and how that information is used.

Daniel Dore Coaching Ltd
Company number: 11348529
Registered office: 8 Outrams Wharf, Little Eaton, Derby, England, DE21 5EL
Email: dan@danieldorecoaching.com
Telephone: +44 (0)7903 634 769

References to “we”, “us” or “our” mean Daniel Dore Coaching Ltd. References to “you” or “your” mean the person whose personal information we process.

This policy is intended to comply with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (“PECR”), in each case as amended, including where relevant by the Data (Use and Access) Act 2025.

2. Scope of this policy

This policy applies to personal information processed through danieldorecoaching.com and in connection with enquiries, discovery calls, coaching applications, one-to-one coaching, group coaching, assessments, newsletters, digital content, events, retreats and related communications provided by Daniel Dore Coaching Ltd.

It does not automatically apply to a separate website or service merely because we link to it. For example, if you follow a link to a Goodguys2Greatmen website, a social network, PayPal, YouTube or another third-party platform, that organisation’s privacy notice will also apply to its own processing.

3. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Identity and contact information: name, age or age range, location, postal address, email address, telephone number and preferred contact details.
  • Application and eligibility information: marital or relationship status, occupation, approximate income, goals, challenges, readiness to invest in coaching, availability and answers given in an application, discovery call or assessment.
  • Coaching information: information you choose to share about your relationships, family, career, finances, habits, personal history, goals, decisions, progress and communications with us, together with session notes and agreed actions.
  • Special category information: information that reveals or concerns physical or mental health, depression, anxiety, ADHD, addiction, therapy, sex life, sexual orientation, religious or philosophical beliefs, or other sensitive matters. Section 6 explains how we handle this information.
  • Assessment and quiz information: scores and answers about work, money, relationships, sex, emotions, spirituality, health, fitness, confidence and other life areas, together with your email address if you ask us to send results or coaching materials.
  • Payment and transaction information: products or services purchased, amounts, dates, currency, billing status, refunds and limited payment details received from a payment provider. We do not normally receive or store your full payment-card number.
  • Marketing and communications information: newsletter subscription status, consent records, preferences, email engagement, enquiries, feedback, reviews and other correspondence.
  • Event and retreat information: booking details, dietary or accessibility needs, emergency contact information and other information reasonably required to organise an event safely. Additional notices or waivers may apply.
  • Technical and usage information: IP address, approximate location derived from IP, device type, browser, operating system, referral source, pages viewed, interaction data, timestamps, cookie identifiers and security logs.

Information about another person

You may refer to a spouse, partner, family member, colleague or another person when describing your circumstances. Please share only what is reasonably necessary and avoid providing another person’s medical or other highly sensitive information unless there is a clear reason and you are entitled to do so. We may delete or minimise unnecessary third-party information.

Information we do not need

Please do not send passwords, full payment-card details, copies of identity documents, detailed medical records or criminal-offence information unless we specifically request it through an appropriate secure process.

4. How we collect personal information

We collect personal information:

  • directly from you when you complete a form or assessment, subscribe, email, call, book, purchase, attend an event or take part in coaching;
  • automatically when you use the website, through server logs, cookies, pixels, embedded media and similar technologies, subject to the choices described in section 11;
  • from service providers such as payment, scheduling, email, video-conferencing, analytics and website-security providers; and
  • from a referrer or business partner where you have asked them to introduce you, or where another lawful basis permits the introduction.

If we receive your information from someone else, we will provide appropriate privacy information within the period required by law unless an exception applies.

5. How and why we use personal information

We use personal information only where we have a lawful basis. More than one basis may apply to the same activity. “Legitimate interests” means a genuine business or service interest that we have assessed against your rights and reasonable expectations.

Purpose Information commonly used Lawful basis
Respond to enquiries, arrange a discovery call and assess whether coaching may be suitable Identity, contact, application, communications and limited coaching information Steps at your request before a contract; our legitimate interests in responding and assessing suitability. Explicit consent is normally used for special category information.
Provide, personalise and administer coaching, programmes, assessments, events, retreats or digital content Identity, contact, coaching, assessment, event and transaction information Performance of a contract; our legitimate interests in delivering and improving the requested service. Explicit consent or another valid Article 9 condition is required for special category information.
Process payments, subscriptions, refunds, invoices and accounting records Identity, contact, payment and transaction information Performance of a contract; compliance with legal obligations; our legitimate interests in preventing fraud and recovering amounts lawfully owed.
Send service messages, appointment reminders and important changes to a booking, service, terms or policy Identity, contact, transaction and communications information Performance of a contract; compliance with legal obligations; our legitimate interests in administering our services.
Send newsletters, coaching insights and programme updates Identity, contact, preferences and email engagement Your consent, or the PECR “soft opt-in” for our own similar services where every legal requirement is met. You may object or unsubscribe at any time.
Operate, troubleshoot, secure and improve the website and services Technical, usage, communications and limited account information Our legitimate interests in operating a secure and effective business; compliance with legal obligations. Consent applies where PECR or data protection law requires it for cookies or similar technologies.
Measure website use and marketing effectiveness Technical, usage and cookie information Consent where required. We will use a statutory exception only where the technology and our implementation satisfy all applicable conditions.
Request, publish and manage testimonials or case studies Identity, feedback, image, voice and service experience Your consent and, where appropriate, a separate release agreement. A testimonial may be anonymised or attributed as agreed.
Establish, exercise or defend legal claims; comply with lawful requests; protect people, rights and property Any relevant category, limited to what is necessary Compliance with legal obligations; legitimate interests; and, for special category information, establishment, exercise or defence of legal claims or another condition permitted by Article 9.
Create anonymous or aggregated statistics Assessment, transaction and usage information after effective anonymisation Our legitimate interests in understanding and improving our services. Information that is truly anonymous is no longer personal information.

If you do not provide information

Where information is necessary to respond to you, enter into or perform a contract, process a payment, meet a legal requirement or assess whether a service is suitable, we may be unable to proceed if you do not provide it. Optional fields may be left blank.

Automated decision-making

Assessments may automatically calculate a score or display general content based on your answers. We do not use a solely automated decision that produces legal or similarly significant effects on you. Decisions about whether to offer coaching involve human judgement.

6. Health and other sensitive information

Some application, assessment and coaching information may be “special category data” under the UK GDPR. This can include information concerning health, mental health, addiction, therapy, sex life, sexual orientation or religious or philosophical beliefs.

We will collect only what is reasonably relevant to assessing a coaching application or providing the service you request. Where we rely on explicit consent, we will ask you to make a clear statement of consent separately from general terms and marketing choices. You may withdraw that consent at any time by contacting us. Withdrawal does not make earlier processing unlawful, but it may mean that we can no longer assess your application or provide a service that depends on that information.

In limited circumstances, another condition may apply—for example, where processing is necessary to establish, exercise or defend a legal claim, comply with the law, or protect someone’s vital interests when that person is incapable of giving consent. We document the condition we rely on.

Coaching is not healthcare or crisis support. Please do not use a website form, email or coaching message for an emergency. If you or another person is in immediate danger, contact the emergency services. In the UK, call 999 or 112.

7. Marketing communications

We may send coaching insights, newsletters and programme updates where you have consented, or where the PECR soft opt-in lawfully applies to our own similar services. Consent to marketing is optional and is not a condition of receiving a discovery call or coaching service.

You can stop marketing emails at any time by selecting the unsubscribe link in an email or contacting dan@danieldorecoaching.com. We may keep a minimal suppression record so that we continue to respect your choice. Unsubscribing from marketing does not stop necessary service or transaction messages.

We do not share your personal information with an unrelated organisation for that organisation’s own direct marketing unless you have given specific consent.

8. Who we share personal information with

We share personal information only where reasonably necessary for the purposes described in this policy. Recipients may include:

  • website, hosting, content-delivery, backup, security, form and IT support providers;
  • email and marketing providers, including AWeber, where you submit an email form or subscribe;
  • analytics and advertising providers, including Google, where the relevant technologies are enabled in accordance with your choices and applicable law;
  • embedded-media providers, including YouTube/Google, when you choose to load or interact with embedded content;
  • payment providers, including PayPal where offered, which process payment information under their own privacy terms as well as providing information to us;
  • scheduling, video-call, messaging and document-signing providers used to arrange or deliver a service, as identified at the point of use;
  • coaches, facilitators, venues and carefully selected contractors who need limited information to provide the service you requested and who are subject to appropriate confidentiality and data protection obligations;
  • Goodguys2Greatmen or another named service partner if you ask to join a jointly delivered or externally hosted service; we will explain the relevant arrangement and privacy notice at or before the transfer;
  • professional advisers such as accountants, insurers, legal advisers and auditors;
  • HM Revenue & Customs, courts, regulators, law enforcement and other authorities where disclosure is required or permitted by law; and
  • a buyer, investor or successor in connection with a genuine sale, merger, restructuring or transfer of all or part of the business, subject to appropriate confidentiality safeguards.

Some providers act as our processors and may use information only on our documented instructions. Others, such as a payment provider handling your account or a social-media platform you choose to use, may act as a separate controller for parts of their processing. We require appropriate contractual, confidentiality and security protections where the law requires them.

We do not sell personal information. We do not disclose the content of coaching applications or sessions to your spouse, partner, employer or another private person without your permission, unless disclosure is required or permitted by law or is necessary to protect someone’s vital interests.

9. International transfers

Some service providers operate in, store information in or allow support access from countries outside the United Kingdom, including the United States. This may create a “restricted transfer” under the UK GDPR.

Where transfer rules apply, we use an approved mechanism appropriate to the recipient and transfer. This may include UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework for an eligible certified US recipient), the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another safeguard or limited exception permitted by law. Where required, we complete a transfer risk assessment and apply supplementary safeguards.

You may contact us for more information about the safeguard relevant to your information, subject to any lawful confidentiality restrictions.

10. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, safeguarding, complaints and claims requirements. Our standard periods are below. We may shorten them where the information is no longer needed or extend them where a legal hold, dispute or legal obligation applies.

Record Standard retention period
General contact enquiries that do not lead to a service Up to 24 months after the last meaningful contact
Unsuccessful or withdrawn coaching applications, including sensitive answers Up to 24 months after the decision or last contact, unless you ask us to delete them sooner and no exception applies
Client agreements, core correspondence, coaching administration and necessary session records During the service and normally up to 6 years after it ends, with especially sensitive working notes reviewed and minimised sooner where they are no longer needed
Payment, invoice, tax and accounting records Normally 6 years after the end of the relevant financial year, or longer if the law requires
Newsletter and marketing records Until you unsubscribe, withdraw consent or we determine that the contact is no longer active; a minimal suppression record may then be retained to honour your choice
Assessment or scorecard information linked to an identifiable person Normally up to 24 months, unless it becomes part of an active client record or you have separately chosen to retain an account
Cookie consent records, analytics and security logs For the period shown in the cookie settings or provider controls; consent records and security logs are normally kept for up to 24 months unless required for an investigation
Operational backups Normally overwritten or deleted within 90 days, subject to secure backup cycles and legal holds
Testimonials and agreed case studies For as long as published or useful for the agreed purpose, subject to the release terms and applicable withdrawal rights

We may retain anonymous information indefinitely where it can no longer reasonably identify you.

11. Cookies and similar technologies

Cookies are small files stored on your device. Similar technologies include pixels, tags, local storage and scripts that read or store information on a device. We use these technologies for the categories described below.

Category What it does Choice
Strictly necessary Supports security, network delivery, forms, fraud prevention and remembering privacy choices where these functions are essential. These technologies do not normally require consent, but we explain their use.
Preferences and functionality Remembers settings and enables optional website features. Used with consent unless a specific legal exception applies and its conditions are met.
Analytics Helps us understand visits, traffic sources and website performance. This may include Google Analytics where enabled. Used with consent where required. A statutory exception will be used only where our implementation meets every condition.
Marketing and measurement Measures campaigns or supports advertising and may recognise a browser across websites. Disabled until valid consent is obtained where consent is required.
Embedded media Loads third-party videos or other content, including YouTube. The provider may receive your IP address and set its own technologies. Optional content should remain blocked until you choose to enable it where the law requires consent.

Your cookie choices

When you first visit, our consent tool should allow you to accept all optional technologies, reject them, or choose by category. You can change or withdraw your choice at any time using the permanent Cookie Settings link in the website footer. Withdrawing consent does not affect processing that occurred before withdrawal.

You can also block or delete cookies through your browser. Blocking strictly necessary technologies may prevent parts of the website from working. Browser controls do not always stop server-side processing or every form of storage and access technology, so the website’s Cookie Settings control is the best place to manage site-specific choices.

The consent tool should display the current provider, purpose and duration for each technology detected on the live website. Because website services and cookie names can change, that live list forms part of this policy.

12. Security and confidentiality

We use appropriate technical and organisational measures designed to protect personal information from accidental loss, misuse, unauthorised access, alteration or disclosure. Measures may include access controls, confidentiality duties, secure configuration, encryption in transit, provider due diligence, backups, data minimisation and incident-response procedures.

Access is limited to people who reasonably need the information for their role. Service providers are required to protect it in accordance with applicable law and contractual obligations.

No website, email service, video call or internet transmission can be guaranteed to be completely secure. Please use care when sending sensitive information by ordinary email. If we become aware of a personal data breach, we will assess it and notify affected people and the Information Commissioner’s Office where the law requires.

13. Your data protection rights

Depending on the circumstances, UK data protection law gives you the right to:

  • be informed about how your personal information is used;
  • request access to your personal information and receive a copy;
  • request correction of inaccurate or incomplete information;
  • request erasure where there is no lawful reason for us to continue using the information;
  • request restriction of processing in certain circumstances;
  • object to processing based on legitimate interests and object absolutely to direct marketing;
  • request portability of information you provided where processing is automated and based on consent or contract;
  • withdraw consent at any time where we rely on consent, without affecting earlier lawful processing; and
  • raise concerns about solely automated decisions that have legal or similarly significant effects.

To exercise a right, email dan@danieldorecoaching.com. Please describe your request clearly. We may ask for information reasonably necessary to confirm your identity and protect your information from unauthorised disclosure.

There is normally no fee. We may charge a reasonable fee or refuse a request if the law permits because it is manifestly unfounded or excessive. We normally respond within one month after receiving the request and any information reasonably required to verify identity. Where a request is complex or numerous, the law may allow an extension; if so, we will tell you.

These rights are not absolute. For example, we may retain information needed to comply with law or establish, exercise or defend legal claims. We will explain any lawful reason for not fully complying.

If the law where you live gives you additional privacy rights, we will honour them where they apply to our processing.

14. Children

The website and coaching services are intended for adults aged 18 and over. We do not knowingly invite children to submit coaching applications or special category information. If you believe that a child has provided personal information to us without appropriate authority, please contact us so that we can investigate and take appropriate action.

16. Changes to this policy

We may update this policy when our services, providers or legal obligations change. The current version will be published on this page with a revised “Last updated” date. If a change materially affects how we use information already collected, we will provide additional notice and obtain consent where required.

17. Contact us and make a complaint

Questions, requests and privacy concerns should be sent to:

Privacy Lead
Daniel Dore Coaching Ltd
8 Outrams Wharf
Little Eaton
Derby, England, DE21 5EL
Email: dan@danieldorecoaching.com
Telephone: +44 (0)7903 634 769

We would appreciate the opportunity to address your concern first. You also have the right to complain to the UK Information Commissioner’s Office (“ICO”). You can find current complaint options at ico.org.uk/make-a-complaint/ or telephone the ICO on 0303 123 1113.